The new Pupwear
is here.
Pupwear brings dog apparel, practical warmth education, and a growing local retail guide to the United States and the United Kingdom.
Join the Pack for new collection news, warmth guides, local-store updates, and U.S./U.K. availability.
Style with purpose.
Built for real dogs.
PUPWEAR is a Boston Made brand — designed for dogs who live full lives. Thoughtful fit, practical warmth, and a community built around the dogs we love.
A new wardrobe
for the day-to-day.
Jackets, knitwear, pajamas, accessories, custom fit, curated boxes, and human swag are part of the Pupwear world. Availability, pricing, and purchase options will be shared as each collection arrives.
Every dog deserves
to be warm.
PUPWEAR is built around a simple idea: cold-weather comfort should be accessible, practical, and designed for real dogs — not just photoshoots.
Practical comfort,
one walk at a time.
Clear, everyday guides for cold-weather readiness, fit and mobility, coat checks, paw protection, visibility, and indoor/outdoor comfort.
Fit & movement
Checking that layers allow comfortable movement and everyday play.
Weather readiness
Planning for changing conditions, visibility, and paw protection.
Comfort checks
Noticing when a dog may need a break, a layer change, or professional guidance.
Local know-how
Finding thoughtful local pet retailers and dog-friendly resources.
General education only — not veterinary advice. For questions about your dog’s health or comfort, consult a qualified veterinarian.
Find your local
dog people.
Our moderated directory connects independent pet stores and dog-friendly services with the people who love them. Help us review the places your dog already loves.
Listings are reviewed before publishing. A listing is not an endorsement or a guarantee of services.
Ready when listings are.
Listings are being added thoughtfully.
Built with the people
who know dogs best.
Custom-fit guidance, a future Pupwear Box, and measured retail pilots. Join the Pack for updates as these programs expand.
A measured retail pilot.
A future pilot program for thoughtful in-store and online collaboration, with clear participation details announced before launch.
A little more joy in the everyday kit.
Measurement guidance, custom jacket and pajama concepts, wear-test opportunities, and curated-box updates are taking shape.
Developed for dogs, their people, and the places they go.
Pupwear is being developed by Boston Made, Inc., Pupwear’s parent company, as a dog-apparel, pet-wellness education, and local retail platform with a growing presence in the United States and the United Kingdom.
Availability and participation details will be shared as plans are finalized.
A community commitment to local rescue communities.
After launch, Pupwear intends to allocate a portion of its profits to support local nonprofit animal rescues in the communities it serves. Participating organizations, eligibility, timing, and the allocation method will be announced as the program is finalized.
Join the Pack.
Get Pupwear email updates, early access, launch news, warmth guides, local-store news, and availability updates for the United States and the United Kingdom.
- Early accessFirst word on new collection dates and the first drops.
- Warmth guidesPractical cold-weather notes and local-store news.
- U.S. & U.K.Availability updates for both sides of the Atlantic.
By joining, you agree to receive Pupwear Pupwear updates. You can unsubscribe at any time. SMS is optional; message and data rates may apply. Consent is not a condition of purchase.
