Dear Sir or Madam,
WORCESTER, Mass. — October 9, 2026 — Pupwear, the dog-apparel brand of Boston Made, Inc., today previewed its first cold-weather collection for everyday dogs — jackets, knitwear, pajamas and accessories, with custom-fit options — along with free fit and cold-weather guides to help owners keep dogs comfortable as temperatures drop.
Pupwear’s mission is simple: make cold-weather comfort accessible for everyday dogs, not just show dogs. The collection is in preview now at Pupwear.org and Pupwear.net; pricing and purchase options will be announced with each collection release.
The collection
- Jackets for wind, rain and snow.
- Knitwear for cool mornings and indoor warmth.
- Pajamas for short-coated and senior dogs who run cold at night.
- Accessories for visibility and paw protection.
- Custom fit for dogs between sizes or with unusual proportions.
More than clothing
- Guides on fit, paw protection, visibility and how to recognize when a dog needs a break from the cold.
- A moderated directory of independent pet stores, groomers and dog-friendly services. Listings are reviewed before publication.
- Giving back. After launch, Pupwear plans to give a portion of profits to local animal rescues; recipients will be announced.
- What’s next. A U.K. launch at Pupwear.co.uk and a retail pilot are planned, with details to come.
“Every dog deserves to enjoy a winter walk. Pupwear is about clothes that fit right, keep dogs warm and dry, and help owners know when it’s time to head home.”
— Nathan Strickland, Founder & CEO, Boston Made, Inc.
Find your dog’s size — and today’s answer
Pupwear Fit & Cold-Weather Check
Measure your dog’s chest at the widest point behind the front legs, then tell us the forecast. We’ll suggest a size and whether today is a coat day.
General education only, not veterinary advice. Sizes vary by brand — always check the chart for the exact garment. Puppies, seniors and dogs with health conditions may need extra protection.
How to measure in 60 seconds
- Chest: wrap a soft tape around the widest part of the rib cage, just behind the front legs. Add one finger’s width for comfort.
- Back length: measure from the base of the neck to the base of the tail.
- Neck: measure where a collar sits.
- Between sizes? Size up for thick coats or layering; choose custom fit for deep-chested breeds.
About Pupwear
Pupwear is the dog-apparel brand of Boston Made, Inc., combining cold-weather clothing, practical guides and a store directory for the U.S. and U.K. Join the pack at Pupwear.org.
Media contact: Boston Made, Inc., 8 Grafton Street, Suite 210, Worcester, MA 01608 · [email protected]
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